For Investors
White Label
Institutional-grade trading strategies you can access through your own broker account.
From €5,000
Minimum account size
Institutional access
Institutional methods, retail size
Skin in the game
Founders run the same strategies
Daily liquidity
No lock-up. Withdraw daily
What is TradeWell Strategies
The kind of algorithmic trading that institutions and family offices run on large capital, opened up to smaller investors.
The problem
How the market treats
smaller investors
Little transparency
Hidden spreads, vague monthly statements, fees you can't really see.
Locked behind big minimums
The strategies institutions use sit behind six-figure entry tickets.
Hardly any diversification
Most retail portfolios ride on one or two positions, all the same risk.
With TradeWell Strategies
Institutional methods,
opened up to you
Everything in the open
One clear fee and a live dashboard showing every position and cost.
Follow our strategy from €5,000
You open your own account with our partner broker PU Prime, where your capital is held. Your account joins a PAMM structure operated by London & Eastern LLP, authorised and regulated by the UK FCA (FRN 534484). TradeWell Strategies delivers the trading strategy. We never hold your capital.
Real diversification
Spread across forex, multi-asset and more on the way.
You want access to institutional-grade systematic trading without needing six figures of your own.
You understand that returns come with real risk, and you only invest what you can afford to lose.
You value transparency, a clear fee, and a team that puts its own capital in the same strategy.
It is probably not for you if
You need guaranteed returns or cannot accept that the value can fall as well as rise.
You may need the money back at very short notice for essential costs.
You are looking for a quick win rather than a disciplined, long-term approach.
A word on risk. Please do not invest money you cannot afford to lose. Profits are the aim, but losses can occur. The chance of above-average returns always carries risk on the other side of the equation. That is exactly why we invest alongside you on the same terms.
Why we exist
THE PROBLEM
The best algorithmic strategies sit behind six-figure minimums. Smaller investors are left with the retail version, higher costs, less transparency, and none of the methods institutions actually use.
The SOLUTION
We design the systematic strategies that large desks run on millions, and make them accessible from €5,000. Our own capital runs in the same strategies, under the same conditions as yours. Your account is opened in your own name at our partner broker and connected to a PAMM structure operated by London & Eastern LLP, regulated by the UK FCA.
The Founder
"For twenty years I planned wells. One mistake could cost millions. That habit travels. We plan every trade the same way. Mapped, modelled, risk managed, executed."
Joan Horbeek, Founder. Ex Shell, GDF Suez, One Dyas. Norway · UK · Southeast Asia.
Joan spent two decades managing capital projects in the energy industry, where one decision could carry a forty million euro consequence and there was no room for a sentiment trade. He started TradeWell to apply the same risk first discipline to forex. The strategies are designed to behave like advanced chess engines. They calculate every move, prefer survival over flair, and only commit when the probability is in their favour. He invests his own capital in FX Multi-Currency. So does every member of the team.
100%
Team capital in strategy
20+ yrs
Operational risk discipline
Reasons to invest
right alongside us
Institutional-grade algorithms
The same class of systematic models large desks use to deliver above-average, risk-managed returns.
Deposit and withdraw freely
No lock-up period, no notice period. Add capital or disconnect your account and withdraw at any time between Monday - Friday.
Years of real trading experience
Strategies shaped by live markets and operational risk discipline, not by a back-test alone.
Skin in the game
The founders and the whole team invest in the same strategy, on the same terms. We win and lose with you.
TradeWell. In Your Pocket.
Stay connected to your investments wherever life takes you. The TradeWell app gives you secure, on-the-go access to your portfolio, strategy performance, and account activity through a simple and intuitive mobile experience.
Designed for modern investors, the app provides real-time insights, performance tracking, and important account updates, making it easy to monitor your investment journey anytime, anywhere. Built on the same principles of innovation, transparency, and disciplined investing that define TradeWell, the app offers a seamless way to stay informed and in control.
Key features include:
Real-time portfolio monitoring
Strategy and performance tracking
Secure account access
Investment and account updates
Intuitive, user-friendly experience
Access anytime, anywhere
The flagship strategy
FX Multi-Currency, a curated selection
of the best-performing pairs
FX Multi-Currency trades a curated basket of the strongest currency pairs as one managed portfolio. Each pair runs on its own model, its own exposure budget and its own stop logic, so they diversify by mandate, not by name. An AI risk overlay governs the whole basket.
i.
Independence by design
Each subsystem is sized, stopped, and signalled on its own. One pair drawing down doesn't drag the others. The portfolio level risk envelope is enforced by the AI overlay, which throttles position size when correlation spikes.
ii.
Multi factor signals
A blend of fundamental indicators (rate differentials, terms of trade, positioning) and technical indicators (regime, volatility cluster, momentum) drives every entry. We log every input. You can see the audit trail.
iii.
Fair by design
Every connected account runs the same strategy, on the same terms. Performance fees apply only to new gains, on a high water mark.
iv.
We only earn when you earn
A 1% deposit fee covers onboarding. Beyond that, our only income is a 30% performance fee, charged solely on profit above a high water mark. If we don't beat your previous high, we don't get paid. Our incentives are tied to yours.
The shift
We replaced guesswork
with a system
Most retail capital still rides on hunches, signal groups, and a screen full of indicators. The drawdowns are real and the wins are loud. Consistency comes from systems, not chance. We build rule bound engines, backtested over decades, and let them run.
The discretionary way
Chasing the chart
Signal groups, copied trades, screens of indicators. Nothing compounds.
Decisions on emotion
FOMO at the top. Panic at the bottom.
One trader, one pair
No real diversification when everything moves together.
No real visibility
A monthly broker statement. Spread and slippage stay hidden.
Fees stack quietly
Signal subscriptions, copy fees, broker mark ups. All on top of losses.
vs
The TradeWell way
A system, not a hunch.
FX Multi-Currency trades a diversified currency portfolio under the AI risk overlay. Every position logged, every cost visible.
Rules execute, not feelings
Every entry, exit, and size defined in code before the trade.
Five subsystems, one envelope
Independent pairs governed by a portfolio level risk overlay.
Every trade in your dashboard
Live PnL, slippage, expectancy, drawdown. Refreshed every tick.
A single transparent fee
A 20 to 30% performance fee on a high water mark. A 0 to 1% deposit. That's it.
For investors
Systematic trading,
handled for you
FX Multi-Currency runs continuously across forex and commodities. The AI risk engine monitors regime, volatility and correlation in real time.
Take part from €5,000
A strategy that needs six figures to run, opened up to you. Same code, same execution, your share of the result.
Risk, managed in real time
Our AI watches market volatility and how the currencies move together, and automatically trims positions the moment risk builds. The same engine runs on your money and on ours.
Fair and transparent
Your account is allocated to one TradeWell strategy, executed through a regulated broker. Profit and loss are allocated strictly by your share, on a high water mark, and new capital never dilutes existing participants.
The dashboard your bank won't give you
Live PnL, drawdown, expectancy, Sharpe, slippage. Every metric your wealth manager hides, on the front page.
How TradeWell works
Two ways
to work with us
Allocate your own capital to the FX Multi-Currency strategy, or launch your own branded operation with us behind it. Both run on the same code, the same app, the same risk discipline, through regulated brokers that pass our own due diligence first.
For Investors
White Label
01
Talk to us
A personal consultation. We walk through how FX Multi-Currency trades, what to expect in a drawdown, and whether the strategy fits your goals.
02
Join the strategy
Open an account with our partner broker and allocate from €5,000.
03
We run the systems
Our systems run the strategy under AI and human oversight. We invest our own capital on the very same terms.
04
You watch the dashboard
Live positions, PnL and drawdown. Profit and loss are allocated strictly by your share. Performance fee only above your previous high.
Getting started
Becoming an investor
takes three steps
Talk to our team
Reach out and tell us your goals. We confirm the strategy fits you, answer every question, and set up your participation.
Join the strategy
Open an account with our partner broker and join the strategy from €5,000.
The systems trade, you watch
The systems run under AI and human oversight. You watch it live through the app, and profit is allocated strictly by your share.
Pricing
We only earn
when you earn
Our income is the performance fee, so our incentives are tied directly to yours. We only earn when you earn. A 1% deposit fee covers onboarding, and a 30% performance fee applies only on profit above your previous high. No subscription, no platform fee.
For Investors
FX Multi-Currency
Take part in the flagship multi-currency forex strategy. The AI risk overlay and the live dashboard, all included.
minimum
€5,000
deposit fee
1%
perf. fee
30%
liquidity
Daily
Five subsystem FX portfolio, AI risk overlay
Full access to the internal dashboard and our app
Performance fee charged only above your HWM
Withdraw any time, no notice period
for larger capital
Private account
Run a TradeWell strategy in your own private account, with a risk and return profile set to you. From €100,000.
minimum
€100,000
account
Your own
fee model
Fixed or shared
profile
Tailored
A strategy run in your own segregated account
Fixed fee or profit share, whichever suits you
Risk and return profile tailored with you
Same systems, more control over the mandate
For partners
White label
You bring the network. We bring the broker deal, the strategies, your branded app, and licensing help if you want it.
you bring
Your network
deployment
30 Days
delivery
Branded app
license
We help
Broker deal and execution setup, arranged for you
Your own branded app, full rebrand, your domain
Licensing guidance, or run under ours
Already have a strategy? We handle the rest
All fees calculated on a high water mark. Performance fee only applies above your previous peak. Past performance does not guarantee future returns.
Our process
How we
actually trade
Every trade follows the same five steps, run the same way each time. We read the market, decide by rule, set the risk up front, execute, and keep improving the strategy long after the trade is on.
Analysis
We look across markets for structure, volatility and mispricing. The aim is not to guess where price goes next, but to read the conditions the same way every time.
Decision
Trades are chosen by rules set in advance, not by gut feel or the day's headlines. The same inputs lead to the same decision, even under pressure.
Risk
Risk is set before a trade goes on, not patched up afterwards. Every position has clear limits, with hedging and controls built into the strategy itself.
Execution
The trade is placed exactly to the rules, with no last-minute changes. That discipline is what keeps the results consistent from one trade to the next.
Refinement
always on
The work does not stop once a trade is on. AI and our research team keep testing and improving the strategies in the background, and then the loop starts again.
internal dashboard
The same screen we trade from,
available to you
You get the same dashboard our portfolio managers use. It shows live positions, PnL, slippage, drawdown and the AI risk overlay, broken down by currency, updated in real time. The same data we make our own decisions on.
LIVE RISK MONITOR
Risk, managed in real time
Our AI constantly watches how volatile the market is and how the currencies are moving together. The moment risk builds, it automatically trims positions, before it ever turns into a loss.
PH · HEALTH SCORE
A composite read. Sharpe, drawdown control, regime stability, correlation hygiene. One number for portfolio health.
All fees calculated on a high water mark. Performance fee only applies above your previous peak.
The team
The people behind
TradeWell Strategies
A senior team builds the strategies, runs the risk, and looks after every investor personally. When you reach out, you speak to one of them, not a call centre.
Joan Horbeek
Founder & CEO
Liam van As
Chief Operating OfficeR
Jelmer Posthumus
Data & AI
Karwan Nisstany
Head of Investor Relations
Rense Horbeek
Chief Financial Officer
Sofie Kleefstra
Back Office AdministratoR
The strategy lineup
One strategy live now,
more on the way
We don't ship a strategy until it has cleared paper trading, out of sample backtests, and six months of live capital sign off.
Live since 2021
FX
FX Multi-Currency
Curated forex · Daily liquidity
Three more on the runway, coming online soon
Each candidate runs through paper trading, out of sample backtests, and a full six months of live capital before it joins the production lineup, alongside our own deployed money.
Crypto
coming soon
Stocks
coming soon
Indices
coming soon
FX Multi-Currency
Forex and commodities, more on the way
Since 2025
Live, audited inception
AI & human supervised
Every position, in real time
Daily liquidity
No lock up, no notice period
Get in touch
Talk to the team
You will talk to the people who actually build and run the strategies, not a call centre. Tell us who you are and what you are looking for, and we will come back within one business day.
info@tradewell.nl
Office
Lepelstraat 14, 1018 XM, Amsterdam
We only work with regulated brokers that pass our own due diligence. Execution partners include Interactive Brokers, MetaTrader 5 and PU Prime. Strategy provider to L&E LLP under FCA reference 534484.
Who to talk to
New investments & onboarding
Karwan Nisstany
Investor Relations
Strategy, data & risk
Jelmer Posthumus
Data & AI
Larger capital & partnerships
Liam van As & Joan Horbeek
COO & Founder
Put your capital
to work
Take part in institutional-grade strategies from €5,000. We reply within one business day, and the founders invest right alongside you.
